Field notes on SEO, generative engine optimization, and building inbound engines for B2B SaaS.

One month you're turning work away, the next your inbox is empty. Feast-or-famine isn't bad luck, it's a structural problem with a structural fix.

Customers are searching for what you sell right now. Here's how to show up in Google, Maps, directories, and AI search, mostly for free.

Clicks but no sign-ups? Separate the traffic problem from the page problem, then fix the one you actually have.