Field notes on SEO, generative engine optimization, and building inbound engines for B2B SaaS.

Incomplete profiles, inconsistent listing data, and no internal owner. The four fixable reasons customers can't find you, and competitors win.

Your usual tactics stopped working because the environment changed, not your execution. Here's what's actually happening in 2026—and what to do.

Customers are searching for what you sell right now. Here's how to show up in Google, Maps, directories, and AI search, mostly for free.