Field notes on SEO, generative engine optimization, and building inbound engines for B2B SaaS.

One month you're turning work away, the next your inbox is empty. Feast-or-famine isn't bad luck, it's a structural problem with a structural fix.

Leads rarely dry up overnight. Find the real inflection point, match it to one of four causes, and apply the fix that actually works.

Your usual tactics stopped working because the environment changed, not your execution. Here's what's actually happening in 2026—and what to do.

Customers are searching for what you sell right now. Here's how to show up in Google, Maps, directories, and AI search, mostly for free.