Field notes on SEO, generative engine optimization, and building inbound engines for B2B SaaS.

Your content isn't the problem. Measurement gaps, time-horizon mismatches, and wrong-channel benchmarking are quietly killing your content marketing ROI.

Better product, flat growth? The reason great SaaS stays invisible is rarely the product. It's discovery, and discovery is a system you can build.

Small SaaS teams can out-rank teams ten times their size on inbound—not by out-spending them, but by out-focusing them with AI-native SEO, GEO, and AEO.

A slowing inbound pipeline rarely has one cause. Diagnose the six culprits behind declining B2B SaaS lead flow — and the fixes that make it durable.