Field notes on SEO, generative engine optimization, and building inbound engines for B2B SaaS.

Your content isn't the problem. Measurement gaps, time-horizon mismatches, and wrong-channel benchmarking are quietly killing your content marketing ROI.

Better product, flat growth? The reason great SaaS stays invisible is rarely the product. It's discovery, and discovery is a system you can build.

You do not out-publish a large competitor. You find the recurring complaints their users post publicly, and answer those.

Most inbound slowdowns are process failures, not volume problems. Here is how to tell which one you have, in 90 days of data.