Field notes on SEO, generative engine optimization, and building inbound engines for B2B SaaS.
Small SaaS teams can out-rank teams ten times their size on inbound—not by out-spending them, but by out-focusing them with AI-native SEO, GEO, and AEO.
A slowing inbound pipeline rarely has one cause. Diagnose the six culprits behind declining B2B SaaS lead flow — and the fixes that make it durable.