Field notes on SEO, generative engine optimization, and building inbound engines for B2B SaaS.

Working 60-hour weeks but your business still isn't growing? You're solving the wrong problem. Growth stalls from weak positioning, founder bottlenecks, and broken systems, not a lack of hours.

Your usual tactics stopped working because the environment changed, not your execution. Here's what's actually happening in 2026—and what to do.

Data-backed 2026 benchmarks for SEO and paid ad budgets, how to split spend by growth stage, and why AI SEO is now mandatory.