Field notes on SEO, generative engine optimization, and building inbound engines for B2B SaaS.

One month you're turning work away, the next your inbox is empty. Feast-or-famine isn't bad luck, it's a structural problem with a structural fix.

Customer acquisition changed. Here are the channels, AI tactics, and measurement habits that actually bring in new customers in 2026, and the ones quietly draining budget.

Customers are searching for what you sell right now. Here's how to show up in Google, Maps, directories, and AI search, mostly for free.