Field notes on SEO, generative engine optimization, and building inbound engines for B2B SaaS.

Your content isn't the problem. Measurement gaps, time-horizon mismatches, and wrong-channel benchmarking are quietly killing your content marketing ROI.

You don't need a big budget to go global, you need to become the answer. The 2026 system for winning both Google and AI engines like ChatGPT and Perplexity.

Better product, flat growth? The reason great SaaS stays invisible is rarely the product. It's discovery, and discovery is a system you can build.