Field notes on SEO, generative engine optimization, and building inbound engines for B2B SaaS.

You don't need a big budget to go global, you need to become the answer. The 2026 system for winning both Google and AI engines like ChatGPT and Perplexity.

Better product, flat growth? The reason great SaaS stays invisible is rarely the product. It's discovery, and discovery is a system you can build.

You do not out-publish a large competitor. You find the recurring complaints their users post publicly, and answer those.