Field notes on SEO, generative engine optimization, and building inbound engines for B2B SaaS.

You don't need a big budget to go global, you need to become the answer. The 2026 system for winning both Google and AI engines like ChatGPT and Perplexity.

AI content works through one fragile chain: more pages, broader coverage, more captured intent. Here is where it breaks.

Most inbound slowdowns are process failures, not volume problems. Here is how to tell which one you have, in 90 days of data.